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Ask Mr. D - ECommerce Sales
By: Bill Daugherty, Thu Sep 21st, 2006
Dear Mr. D,
After spending about a year as an affiliate for other companies,
I have come up with my own product.
My product is similar to one that I was selling as an affiliate.
I made real good money selling this product as an affiliate, but
my product, which I think is superior to that one, is not
selling hardly at all.
My price is the same and I am getting a lot of traffic, but as I
said, very few sales. Can you please take a look at my website
and see if I have a problem there? Something is wrong.
Signed,
No Sales
____________________
Dear No Sales,
There is an old adage in sales, don't sell the steak - sell the
sizzle.
Your site does a good job of describing your product. That is
what's meant by selling the steak. But, it falls short on
selling the benefits a buyer will gain by using your product.
That is called selling the sizzle.
People are not interested in your product or service per se,
they are only interested in what the product or service will do
for them. How will they benefit from using your product or
service.
You need to rewrite your sales copy to let your visitors know
how they will benefit from buying and using your product. Paint
them a verbal picture of how they will be better off once they
have that product.
You said you had done well selling this type of product as an
affiliate. I suggest you take a look at that website to see how
they do it. I'm not suggesting you copy their site, but just get
a few ideas.
I wish you the best.
Signed,
Mr. D
About the author:
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You can visit Mr. D's website at: http://www.freeadsgalore.com
